new_habits is an unconventional webshop for conceptually driven physical and digital ideas, co-created with young visionaries from emerging scenes. Our main objective is to support purpose-led projects, while also providing upcoming talent with a new platform for exposure. Some items are free of charge. Others can be bought in order to support and nurture progressive voices of the next generation; sales profit will be equally divided between the given collaborator and our investment in future projects. The name reflects the overall aspiration of this initiative; To inspire our world to take on new_habits.