New_Habits is a webshop for conceptually driven physical and digital drops, co-created with young visionaries from emerging scenes. Our main objective is to support purpose-led ideas, while also providing upcoming talent with a new platform for exposure. Some items are free of charge. Others can be bought in order to support and nurture progressive voices of the next generation; sales profit will be equally divided between the given collaborator and our investment in future projects. The name reflects the overall aspiration of this initiative; To inspire our world to take on New_Habits.


Open call

Send us your project proposal on
and we’ll get in touch with you.

Helene Sophie Højgaard
Oskar Kiertegaard
Anders Jørgensen
Mark Allan



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